IoT Business models and Monetizing Strategies

An exclusive workshop for IT professionals

The Internet of Things, can be a person with a heart monitor implant, a farm animal with a biochip transponder, an automobile that has built-in sensors to alert the driver when tire pressure is low or any other natural or man-made object that can be assigned an IP address and provided with the ability to transfer data over a network.

IoT has evolved from the convergence of wireless technologies, mirco-electromechanical systems (MEMS), microservices and the internet. The convergence has helped tear down the silo walls between operational technology and information technology, allowing unstructured machine-generated data to be analyzed for insights that will drive improvements.

As the Internet extends its reach into physical objects and becomes the Internet of Things, it will rewire every industry in its path. What's considered a futuristic product today will soon become common place. IoT will become an integral part of every company and every consumer in commercial, industrial, and infrastructure products in the very near future.

Today, computers and the internet are almost fully dependent on human beings for information. Nearly all of the data available on the internet were first captured and created by human beings by typing, pressing a record button, taking a digital picture or scanning a barcode.

However, people have limited time and accuracy which makes capturing data in the real world ineffective. If we had computers that knew everything there was to know about things, we would be able to track everything using data they gathered and greatly reduce waste and loss. We would know when things needed replacing, repairing or recalling and whether they were fresh or past their best. 

As featured in a recent Forbes roundup:

  • loT-related value-added services are forecast to grow from US$50 billion in 2012 to US$120 billion in 2018, attaining a 15.71% CAGR in the forecast period.
  • Cisco predicts the global Internet of Things market will be US$14.4 trillion by 2022, with the majority invested in improving customer experiences.


IoT with Bruce Sinclair

Bruce started in the business of IoT in 2008 as the CEO of a networking company that sold a platform to Internet Service Providers providing connected home services. His career began as a mathematician and then a programmer who quickly found his way to business through marketing. He worked his way through product marketing and brand management to be VP of Marketing for a large Microsoft subsidiary. Since then Bruce has been CEO of companies in the visual computing and IT industries.

Today Bruce is the publisher of and advises enterprises and IoT vendors on their IoT strategies. He also conducts workshops for managers and executives on how to build IoT businesses and product lines.

Bruce is well known and connected in the industry through his IoT podcast, video series and monthly meetup in the silicon Valley and is the featured author for publications such as Computerworld, Forbes, Network World and ZDNet. He speaks publicly about IoT around the world and was the opening keynote speaker of the industry's largest event: Internet of Things World 2016. His IoT business book was recently published.


Find out more at our workshop

Internet of Things (IoT) By Bruce Sinclair

Date: 21 and 22 of September

Investment – LKR 59,000 + 2% NBT

For Registrations:


Tel: 0117719874

Subject area: Digital & Cyber Security