Prof. Amit Mehra
Prof. Amit Mehra is an expert in the areas of online retail, Consumer psychology and how to leverage latest technology advancement such as IOT in the marketing.
The consumer decision journey has undergone drastic transformation over the years. Digital tools and trends are invading the business environment, provoking significant changes in the way we communicate, consume, work, buy and sell. This workshop is for senior marketing professionals who wants to get strategic and practical view on the 21st Century digital marketing strategies.
If you look at the leading players in the global business such as Amazon, Google, Apple and Facebook, they have mastered one thing in common which is understanding the psychology of the millennial consumers and have mastered the art of strategic communication on how to trigger the consumer buying decision. But the reality is that most of the senior marketing professionals struggle to transition from conventional marketing thinking to digital platform marketing in the 21st Century.
Senior marketing professional who is tasked with providing strategic guidance on digital marketing strategies for your company. After this course you would be able to make rationalized decisions on digital marketing strategies of your organisation.
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