PwC's Academy

Strategic tools to influence consumers’ decision making through digital marketing & data analysis

Strategic Digital Marketing Assets Management

The consumer decision journey has undergone drastic transformation over the years. Digital tools and trends are invading the business environment, provoking significant changes in the way we communicate, consume, work, buy and sell. This workshop is for senior marketing professionals who wants to get strategic and practical view on the 21st Century digital marketing strategies.

If you look at the leading players in the global business such as Amazon, Google, Apple and Facebook, they have mastered one thing in common which is understanding the psychology of the millennial consumers and have mastered the art of strategic communication on how to trigger the consumer buying decision. But the reality is that most of the senior marketing professionals struggle to transition from conventional marketing thinking to digital platform marketing in the 21st Century.

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Course Structure

  • Changes in the Consumer Decision Journey in the digital age & how to analyze your consumers buying patterns
  • How to create value in consumer decision journey
  • Social Media content mapping with consumer decision journey – how to design strategic communication campaigns focused on different stages of buying cycle
  • Geo-targeting, geo-conquesting and contextual marketing using smart phones
  • Personalized pricing through smartphone couponing
  • Get up to speed about the opportunities and challenges coming your way due to emerging trends like the Internet of Things
  • Crucial role of A/B testing in the decision process with digital media


Target Audience

Senior marketing professional who is tasked with providing strategic guidance on digital marketing strategies for your company. After this course you would be able to make rationalized decisions on digital marketing strategies of your organisation.


Schedule

Please contact us for more details.

E: academy.srilanka@lk.pwc.com
T: 0117719874

 


Please contact us for more information

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