PwC's Academy

Understand the fundamentals of revenue management through demand forecasting

Hotel Revenue Management through Demand Forecasting

The course will introduce the audience to the overall focus on driving revenues and profits, with an insight on how each department is involved in the strategy. The focus will be on rooms revenue as the processes involved are more developed and sophisticated, but the course will also cover how the mix of customers effects other revenue streams, including F&B, Spa and meeting space, and how the principles of Revenue Management can be applied within other areas of the business.

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Course Structure

  • An introduction to the basics of sound revenue management and KPIs
  • The process of Analysis
  • Understanding Demand
  • Pricing Strategies
  • The importance of Value to the customer
  • The importance of guest experience and reputation
  • Benchmarking and KPIs
  • Understanding the distribution landscape and costs
  • Managing the channel mix for increased profits
  • Final conclusion and review of learnings


Target Audience

  • Revenue managers, Directors, General managers and other Hospitality professionals responsible for improving the Financial performance of their organisations
  • Front desk managers and Sales & Marketing analysts who want to take on more responsibility for Improving profitability in their property

Schedule

Unit name
Start Date
End Date
Duration
Price
Unit name
HRMDF
Start Date
2019-06-04
End Date
2019-06-05
Duration
2 Day(s)
Price
LKR 80,000 + 2% NBT
HRMDF
2019-06-04
2019-06-05
2 Day(s)
LKR 80,000 + 2% NBT

 

 

 


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