PwC's Academy

Uncover patterns of value creation and build strong business models to better understand customers

Strategic Business Model Boot Camp

Participants will learn the latest on how to design and test business models and value propositions to decrease the risks in their business. The workshop will focus on applying the concepts, canvases, and tools to design sustainable business models and innovative value propositions. Design thinking and customer development will also be emphasized for exploring, prototyping and experimenting value propositions and business models.

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Course Structure

Business Model Canvas
  • Introduction to business model (video)
  • Main elements of the business model (What makes a business model)
  • Case studies on Business model (Few success stories of adopting the business model)
  • Business Model Mechanics - how the building blocks of a business model work together to produce a better outcome
  • Design a business model where each block reinforces each other and describe the business model mechanics
  • Multiple fits
  • Value driver
  • Big opportunity calculations

Value Proposition
  • Value Proposition Canvas
  • Customer Jobs-to-be-done – looking at it from a customer’s point of view
  • Case study on jobs-to-be-done - what customers are trying to get done in their work and in their lives, describe bad outcomes, risks, and obstacles related to customer jobs
  • 4 types of jobs to be done by consumers
  • Customer gains – 4 types of gains
  • customer pain points – three types of pains
  • Importance of understanding different value propositions for different profiles
  • Customer profiling best practices
  • 6 techniques to gain customers insights
  • 8 rules for interviewing customers
  • Pain relievers and gain creators
  • Value map and best practices
  • Different types of FITS
  • Four types of products and services
  • How customers measure success and failures
  • Going back and forth between business model and value proposition
  • Design Thinking & Prototyping
  • Seven Business Model Designs
  • 6 thinking hats of Edward De Bono on value proposition development

Target Audience

  • Innovation Managers who wants to create new business models and value propositions to build new growth engines.
  • Product Managers to utilize a clear, customer-oriented approach to designing new value propositions and bringing them to the market, or improving existing products.
  • Sales Professionals to better understand the business model and how to sell their value propositions to various customer segments.
  • HR Divisions to enable understanding of business models among all employees and foster innovative thinking.
  • Corporate Development to clarify and create a shared language around a business model, for strategic reorientation, or for more effective internal corporate reorganizations.


Please contact us for more details.

T: 0117719874


Please contact us for more information

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