Dr. Susan Lynch
Adjunct Professor, Strategy- INSEAD
Susan Lynch is an Adjunct Professor of Strategy at INSEAD. She is an expert in strategy development and execution and has a PhD
Crafting and executing strategies in an emerging market is a complex task for both multinationals from developed markets and for emerging market-based companies. Firms must not only decide what capabilities they will rely on for success, but also how to adapt and localize the business model and product market focus, given the operating context and local needs of a particular emerging market.
The purpose of this session is to identify the challenges and develop a blueprint for strategy implementation in emerging markets that avoids common pitfalls and maximizes a firm's success. We will work interactively during the session to review the blueprint for your own firm's emerging markets strategy to turn the learnings into concrete actions and initiatives.
This course is designed for CEOs, general managers and senior executives who are responsible for creating and implementing strategy in multi-business firms. This could include corporate development officers, and those involved in M&A activity and corporate partnerships, and company lawyers.
Executive teams working in strategy function across businesses are also encouraged to apply as the course should help teams to work more productively across business boundaries.
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