PwC's Academy

A deep understanding of the challenges in how firms select, enter and succeed in emerging markets is essential for business leaders today.

Strategy Execution in Emerging Markets

Crafting and executing strategies in an emerging market is a complex task for both multinationals from developed markets and for emerging market-based companies. Firms must not only decide what capabilities they will rely on for success, but also how to adapt and localize the business model and product market focus, given the operating context and local needs of a particular emerging market.

Programme Objective

The purpose of this session is to identify the challenges and develop a blueprint for strategy implementation in emerging markets that avoids common pitfalls and maximizes a firm's success.  We will work interactively during the session to review the blueprint for your own firm's emerging markets strategy to turn the learnings into concrete actions and initiatives.


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Course Structure

Creating value in emerging markets: localizing business models, adapting outputs and translating capabilities
  • Understanding a firm’s core capabilities and assessing which of these can be translated to the new geography
  • Retooling existing business models to meet local market preferences and minimize costs — including shifts in the firm’s value propositions and revenue models, its organization structures and processes, and its sourcing and partnering approach
  • Translating capabilities to new markets by sharing and duplicating resources, routines and processes, and with careful choosing of supporting champions and management teams


Capturing value in emerging markets with information and influence
  • Creating a non-market strategy to assess and manage risks associated with decision making, information and influence
  • Assessing and avoiding risks that threaten value capture from the more limited control a firm has because decisions must be delegated to subsidiary management, employees, partners and suppliers operating in new markets
  • Choosing markets that support more effective dealing with new government and regulatory regimes and better employee relations


Executing and monitoring strategy in emerging markets
  • Ensuring systems are in place to monitor strategy implementation and manage risks and uncertainties and balancing the expectations of different stakeholders
  • Using flexible, goal driven approaches, to resolve the tensions typical in any strategy — managing profit, growth and risk management objectives, meeting short-term objectives versus building a sustainable business

Target Audience

This course is designed for CEOs, general managers and senior executives who are responsible for creating and implementing strategy in multi-business firms. This could include corporate development officers, and those involved in M&A activity and corporate partnerships, and company lawyers.

Executive teams working in strategy function across businesses are also encouraged to apply as the course should help teams to work more productively across business boundaries.


Please contact us for more details.

T: 0117719874


Please contact us for more information

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