PwC's Academy

Access a market-tested framework that defines and executes an agenda for profitable and sustainable growth. Gain insights on balancing globalization with localization.

Driving Profitable Growth in Global Markets

Driving profitable growth requires a disciplined approach. Instead of pursuing growth opportunities in a mindless fashion, established companies need to focus their efforts on fewer domains where they can win. Contrary to the traditional view of growth that more activity — acquiring more customers, launching new products, entering new markets and acquiring companies — leads to more revenues and profit, growth comes from doing less and being better at the things that you do.

This program is grounded in the principle that the growth agenda is 10 percent strategy and 90 percent execution. The program offers an actionable, execution-focused blueprint for unlocking sustainable, profitable organic growth on a global scale, one that has resulted in sustained double-digit growth in revenues and margins for major global brands. With its emphasis on execution, you’ll leave this program with a tailored, actionable agenda for driving growth at your company.

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Key Benefits

  • Create a customer-centric, organic growth culture
  • Leverage current strengths to unlock top-line growth
  • Create a clear vision and strategy for focusing growth efforts
  • Deploy resources boldly against priorities
  • Unleash the creative potential of your people as growth champions
  • Create a culture of experimentation and strategic agility
  • Understand how to build new digital business designs for growth
  • Learn how to design an organization for growth


Programme Design

The program will consist of:

  • Lecture presentations to present concepts and frameworks
  • Case studies to apply key concepts to real-world situations
  • Action Learning exercises to contextualize the concepts to your business


Programme Content

A Framework for Disciplined and Profitable Growth
  • The seduction of more and the wisdom of less
  • Questioning conventional thinking on growth
  • The Focus 7 Framework for profitable growth
  • Steps in the Focus 7 Framework
Finding Growth Opportunities through Customer and Market Insights
  • The power of insights for driving growth
  • The nature of customer insights
  • Why customers cannot give you insights
  • Tools for gaining powerful customer insights
  • Putting insights into action
  • Nature of Customer Insights
Pathways for Organic Growth
  • The three horizons of organic growth
  • Pathway 1 - Increasing share of wallet
  • Pathway 2 - Increasing share of market
  • Pathway 3 - Increasing primary demand
  • Choosing the right growth pathway
Digital Disruption and Digital Business Designs for Growth
  • Understanding digital disruption
  • Three types of digital disruption – Amazonization, Uberization and Servicization
  • Digital transformation and digital business designs
  • Four strategies for digital transformation – Attack, Acquire, Adapt and Absorb
  • Leading digital transformation
Organizing for Growth
  • Why established companies are not organized for growth
  • Tension between exploitation and exploration
  • Designing ambidextrous organizations
  • Organizing for disruptive innovation
  • Case studies on designing innovative organizations

Target Audience

  • Senior executives responsible for growth of a business unit, geography, or the effectiveness of a function.
  • Senior managers charged with jumpstarting and leading growth in emerging markets
  • Business unit heads, country leads or functional leaders
  • C-level executives, division presidents and vice presidents
  • Senior R&D executives at large multinational companies


“The course content is rich and highly actionable. The presentation of the content was highly stimulating, interactive, and inspired. The opportunities that were offered for classroom and non-classroom interaction among participants led to a shared sense of purpose and what I expect will be enduring connections and friendships. This course was outstanding in every way and I would enthusiastically endorse it.”

President and CEO, Americas T Hasegawa USA.

“I found the program extremely useful. I did three other courses at Kellogg but I think Business growth had the biggest impact on me. Thank you for your instruction and guidance at the program. I hope our paths cross again.”

CEO, Smithfield Cattle Company, USA.

“The program was very important for me in several ways. The “mantra” of Fail quickly, learn and move on was very powerful for me. This made me put projects that were stuck in progress and I am very satisfied with the results. My partner will attend the next program as I liked it so much. I hope he will gain fresh ideas, bring more energy and help to spread the knowledge.”

CEO, Razac Trading, Brazil.

“This has been by far the best executive course I have ever attended. Right balance between academics and real world experience. Great faculty, great keynote speakers, and a lot of joy and social interaction.”

Vice President, Latin America, Carl Zeiss


Please contact us for more details.

T: 0117719874


Please contact us for more information

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